DISNEY+

The Bear is one of Flash’s all-time favorite titles — and this year we joined Disney+ again for the launch of its 4th season.
The twist? We brought the kitchen to the football field.

Partnering with Atlético de Madrid — a team known for pressure, unity, passion… and a bear in its crest — we transformed 3 top players (Griezmann, Koke, and Llorente) into chefs à la Carmy Berzatto.

Each match became a dish. Each opponent, a challenge in the kitchen.

And the result? A season trailer that merged two fan-fueled worlds: football and food.

Over 2 million views and organic coverage in top Spanish sports outlets.