Sephora

Mother’s Day is one of Sephora’s most meaningful calendar moments — and in 2025, we turned that into a powerful real-world experience.
Following the success of our 2024 world’s largest bouquet, this year the flowers returned — as the true stars of the show.

We designed a 225 m² immersive floral maze in one of Madrid’s most iconic cultural spaces, right in front of the Reina Sofía Contemporary Art Museum. A poetic tribute to the many paths of motherhood — and a visually striking piece that blended perfectly with its surroundings.

With over 12,000 live flowers, 70,000 sprigs of mimosa, and 7+ hours of assembly, the maze offered a shareable and emotional experience that welcomed thousands of mothers, daughters, fans and influencers.

 
In just 3 days, the activation reached:

· 7,000+ visitors
· 3M social impressions
· Coverage in national TV and digital media