SEPHORA

During the summer season of 2024, Sephora brought its Summer Vibes to Barcelona with a week-long immersive experience by the sea: Sephora Beach Club, hosted at the Bastian Beach Club.

With a pool, Balinese beds, a brand tuk tuk, a photo booth, and a glam station for hair & makeup touch-ups, the space offered a mix of beauty, relaxation, and Instagram-worthy moments. Over 2,000 scratch cards were handed out with prizes such as fans, tote bags, and 15% discounts redeemable in Sephora stores across the city.

On launch day, 15 influencers and journalists joined for an exclusive beachside experience, including lunch, beauty services, photoshoots, and a Summer Essentials gift bag.

An activation designed to spark conversation, engage the beauty community, and position Sephora as a true summer lifestyle brand.