SANTANDER

With Season 2 of VSessions, Santander took its content strategy to the next level. Filmed across multiple cities in Spain and featuring live audiences, this League of Legends-linked series moved beyond gaming to address the real concerns of an entire generation.

Cristinini, Medic, Alan Q and other key voices led honest conversations on mental health, social pressure, diversity, money and the future — openly, and on their terms.

A native, participatory, and culturally relevant format that positioned Santander as a brand truly in tune with Gen Z — on and off the screen.