ACCIONA

ACCIONA is a multinational company with an impressive workforce of 44,000 employees across multiple continents. Its reach extends to clients in dozens of countries and an uncountable number of suppliers. This holiday greeting was for all of them—a cherished tradition that allows ACCIONA to send its warmest wishes to employees, clients, and partners worldwide.

This year, the message was even more significant. ACCIONA was introducing its new positioning: moving beyond an environmentally focused positive impact message to a broader concept—“Positive Society”—which reflects the company’s commitment to not only environmental sustainability but also to social and community well-being.

With this in mind, we created a storybook-inspired campaign based on the “Six Degrees of Separation” theory—the idea that every person on Earth is connected through a chain of no more than five intermediaries. This concept beautifully captured the notion that we are all linked, and that every action we take has an impact on others.

To bring this story to life, we turned to paper—using stop-motion animation to tell the journey of six interconnected individuals, all working towards a common goal: building a Positive Society. The process took over 10 days of planning, 10 hours of shooting, 5,000+ still images, and 60 hours of post-production. The result? A heartfelt, visually stunning piece that conveyed ACCIONA’s purpose at the most emotional time of the year.