DISNEY+

The new Alien series crash-landed on Disney+… and on Earth.

To launch the show, we built a sci-fi narrative in two parts:
 

· First, we dropped a spaceship wreck on a Valencia beach using FOOH (fake out-of-home).
· Then, at the Medusa Festival in Cullera, we scanned attendees for alien infestations.

Inside our branded Weyland-Yutani tent, fans underwent “x-ray analysis.” Those who tested positive were given a mysterious alien fluid — which was actually… local horchata.

The immersive installation became one of the festival’s most viral moments, with non-stop lines and full fan engagement.