DISNEY+

Disney+ launched one of its boldest new series of the year: Daredevil, a gritty, adult-focused drama full of action and violence. The objective? Attract an older audience and connect the IP with a real-world experience.

The perfect match: Ilia Topuria, MMA champion and global sports icon. In this campaign, he stepped into Daredevil’s shoes — using the character’s signature moves to build a new training plan.

We hosted a live event where Topuria taught those moves to major Spanish creators like Peldanyos, By Hermoss and Iván Hachez. A fan contest also invited one lucky follower to join the class.

The campaign went viral and even earned a feature in the international edition of Sports Illustrated — entirely organically.