To celebrate summer and promote sustainable flower consumption, Kenzo created a giant poppy garden in the heart of Madrid and Valencia. Spanning 100 m², the installation featured 24 poppies up to 3 meters tall and over 10,000 scented blooms, offering a visually and sensorially striking experience.
In collaboration with florist Masami Charlotte, the action brought a poetic, urban take on eco-conscious floriculture.