Sephora

SEPHORA – BINGO PARA SEÑORAS: SEPHORA EDITION

The holiday season is one of the most crucial moments for Sephora—both in terms of communication and sales. Kicking it off with a bold, engaging, and highly shareable activation was essential.

At Flash, we proposed starting the season with a bang—by adapting Spain’s most talked-about party event: Bingo para Señoras. Created by Lorena Castell, this wildly popular format has taken over major venues, attracting a highly engaged audience perfectly aligned with Sephora’s brand.

Our task was to create a Sephora Edition—a special version of the event where the brand was deeply integrated, in a natural and organic way.

We worked on multiple levels:
• Visual integration: From physical elements like neon signs, projections, and branded bingo cards to immersive stage design.
• Brand storytelling: The brand’s essence was woven into the event’s narrative through beauty-themed challenges, custom musical numbers, and exclusive Sephora-sponsored prizes.

The result? A massive success. Tickets sold out in just 21 minutes. The legendary Florida Park in Madrid was packed, and organic social media posts skyrocketed past 200.

Most importantly, the audience experienced Sephora in a completely new way. A perfect example of what we call organic creativity.