In 2025, Vodafone Business launched the new edition of Tu Negocio en Portada, a contest open to Spanish entrepreneurs eager to showcase their passion and creativity.
The challenge: to select, through community voting, the businesses that would be featured in a micro-documentary with Samantha Vallejo-Nágera, highlighting their stories and how Vodafone technology drives their growth.
Winners experienced a unique journey: from the surprise visit, guided tours of their workshops and stores, to personalized advice from Samantha to enhance their digital presence and customer engagement.
An initiative that combined participation, visibility, and storytelling, showcasing talent, innovation, and the power of technology to grow.