VODAFONE

For the second year in a row, Vodafone entrusted Flash with one of its most important annual projects: its presence at Mobile World Congress in Barcelona.

Our goal? To turn the brand’s values and purpose into a living, beating space.

We designed a massive overhead structure that pulsed like a heartbeat — a metaphor for the human drive behind every technological advance. This element not only caught the eye, but also welcomed visitors to Vodafone’s product demos and activations.

The entire stand was created following sustainability-first principles: reusable materials, smart furniture, and modular design. A booth with purpose and impact.