{"id":17129,"date":"2022-04-19T16:26:13","date_gmt":"2022-04-19T14:26:13","guid":{"rendered":"https:\/\/flash2flash.f2fbeta.com\/?post_type=portfolio_page&#038;p=17129"},"modified":"2024-02-06T10:06:24","modified_gmt":"2024-02-06T08:06:24","slug":"etam-20-libredeetiquetas-etam","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/etam-20-libredeetiquetas-etam\/","title":{"rendered":"#LabelFree<br> ETAM"},"content":{"rendered":"<p>We\u2019ve been handling this account\u2019s entire communication for the past two years.<br \/>\nWe started with a total renewal of its message. We created a new strategy based on a proclamation: #LabelFree. We brought the brand closer to the public with disruptive communication that appeals to new values and ways of expressing them through an image they can relate to: Blanca Su\u00e1rez.<\/p>\n<p>The different communication actions: spots, point of sale, OOH, special actions, social networks, fashion shows&#8230; were a manifestation of that freedom and boldness with which the public has identified since its launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve been handling this account\u2019s entire communication for the past two years. We started with a total renewal of its message. We created a new strategy based on a proclamation: #LabelFree. We brought the brand closer to the public with disruptive communication that appeals to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17130,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,276,272,255],"portfolio_tag":[164,180,179,181,130],"class_list":["post-17129","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en-2","portfolio_category-second-en-2","portfolio_category-second-en","portfolio_tag-activacion","portfolio_tag-campana-integrada","portfolio_tag-campana-rrss","portfolio_tag-outdoor","portfolio_tag-pdv"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/17129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=17129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/17130"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=17129"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=17129"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=17129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}