{"id":21271,"date":"2023-06-28T10:56:19","date_gmt":"2023-06-28T08:56:19","guid":{"rendered":"https:\/\/flash2flash.f2fbeta.com\/proyectos\/disney-la-chica-invisible\/"},"modified":"2024-02-06T09:46:22","modified_gmt":"2024-02-06T07:46:22","slug":"disney-the-invisible-girl","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/disney-the-invisible-girl\/","title":{"rendered":"Disney+. The Invisible Girl"},"content":{"rendered":"<div>Disney+ premiered &#8220;La Chica Invisible&#8221;, a thriller about a murder committed in an Andalusian village, which ends up becoming the protagonist of the series. So we decided to <strong>give visibility to the less visible areas; the villages.\u00a0<\/strong>We wanted to connect with its people and that&#8217;s why we used its most iconic element; the entrance sign to the village.<\/div>\n<div><\/div>\n<div><\/div>\n<div>We traveled throughout Andalusia to find more than 20 signs that would help us describe the plot, making the villages tell the story of a town. In addition, we appealed to people from other villages on social networks to incorporate them into our campaign. With the first video alone we surpassed 7 million views, becoming the 2nd most viewed video on Disney+ Twitter, and we got dozens of hits in regional media without investing in media. By making a few towns the protagonists, Disney+ made &#8220;La Chica Invisible&#8221; a highly visible premiere throughout Spain.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Disney+ premiered &#8220;La Chica Invisible&#8221;, a thriller about a murder committed in an Andalusian village, which ends up becoming the protagonist of the series. So we decided to give visibility to the less visible areas; the villages.\u00a0We wanted to connect with its people and that&#8217;s&#8230;<\/p>\n","protected":false},"author":3,"featured_media":21008,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,276,267],"portfolio_tag":[268],"class_list":["post-21271","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en-2","portfolio_category-first-en-2","portfolio_tag-eventos-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/21271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=21271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/21008"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=21271"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=21271"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=21271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}