{"id":23067,"date":"2024-03-15T13:27:05","date_gmt":"2024-03-15T11:27:05","guid":{"rendered":"https:\/\/www.flashcreativity.com\/?post_type=portfolio_page&#038;p=23067"},"modified":"2025-10-01T13:27:19","modified_gmt":"2025-10-01T11:27:19","slug":"vodafone-stand-at-the-mobile-word-congress","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/vodafone-stand-at-the-mobile-word-congress\/","title":{"rendered":"Vodafone Stand at the Mobile Word Congress"},"content":{"rendered":"<p>Vodafone was once again one of the standout companies at the <strong>Mobile World Congress this year<\/strong>. The company showcased the impact of its developments on people&#8217;s lives under the motto <strong>&#8220;Progress Through Technology&#8221;.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Vodafone placed its trust <strong>Flash<\/strong> with the execution of its brand image at this significant event, which included the design and develop of its exhibition space.<\/p>\n<p>&nbsp;<\/p>\n<p>Our response was to give the stand its own narrative that reflected Vodafone&#8217;s purpose at the MWC, starting from the company&#8217;s mission: to <strong>unite technology with the human spirit<\/strong> to achieve a better world for all.<\/p>\n<p>&nbsp;<\/p>\n<p>This narrative was inspired by the legend of the<strong> red thread<\/strong>, symbolizing the connection among all inhabitants of the planet. Since the MWC is a gathering place for people from all backgrounds,<strong> the stand was presented as a meeting point<\/strong> for everyone and as the hub from which solutions connecting millions of people originated. Always with the same goal: <strong>to enhance their lives through ideas and technology.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The key element in translating the narrative into the design of the ephemeral architecture, was<strong> a large red ribbon that ran throughout the stand<\/strong>. This element, with organic inspiration, welcomed attendees and delineated its different \u00e1reas for demos, exhibits, and meetings. It was built to serve as a threshold, an umbrella, for all attendees. Translating this ribbon into an architectural element, posed a challenge in both: design and construction, but the result perfectly reflected the idea that the agency and Vodafone sought to convey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone was once again one of the standout companies at the Mobile World Congress this year. The company showcased the impact of its developments on people&#8217;s lives under the motto &#8220;Progress Through Technology&#8221;. &nbsp; Vodafone placed its trust Flash with the execution of its brand&#8230;<\/p>\n","protected":false},"author":5,"featured_media":23685,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,274],"portfolio_tag":[],"class_list":["post-23067","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/23067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=23067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/23685"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=23067"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=23067"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=23067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}