{"id":23407,"date":"2025-09-26T12:09:15","date_gmt":"2025-09-26T10:09:15","guid":{"rendered":"https:\/\/www.flashcreativity.com\/proyectos\/sephora-bingo-senoras\/"},"modified":"2025-10-01T13:39:14","modified_gmt":"2025-10-01T11:39:14","slug":"sephora-bingo-senoras","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/sephora-bingo-senoras\/","title":{"rendered":"Sephora Bingo Se\u00f1oras"},"content":{"rendered":"<p>SEPHORA \u2013 BINGO PARA SE\u00d1ORAS: SEPHORA EDITION<\/p>\n<p>&nbsp;<\/p>\n<p>The holiday season is one of the most crucial moments for Sephora\u2014both in terms of communication and sales. Kicking it off with a bold, engaging, and highly shareable activation was essential.<\/p>\n<p>&nbsp;<\/p>\n<p>At Flash, we proposed starting the season with a bang\u2014by adapting Spain\u2019s most talked-about party event: Bingo para Se\u00f1oras. Created by Lorena Castell, this wildly popular format has taken over major venues, attracting a highly engaged audience perfectly aligned with Sephora\u2019s brand.<\/p>\n<p>&nbsp;<\/p>\n<p>Our task was to create a Sephora Edition\u2014a special version of the event where the brand was deeply integrated, in a natural and organic way.<\/p>\n<p>&nbsp;<\/p>\n<p>We worked on multiple levels:<br \/>\n    \u2022 Visual integration: From physical elements like neon signs, projections, and branded bingo cards to immersive stage design.<br \/>\n    \u2022 Brand storytelling: The brand\u2019s essence was woven into the event\u2019s narrative through beauty-themed challenges, custom musical numbers, and exclusive Sephora-sponsored prizes.<\/p>\n<p>&nbsp;<\/p>\n<p>The result? A massive success. Tickets sold out in just 21 minutes. The legendary Florida Park in Madrid was packed, and organic social media posts skyrocketed past 200.<\/p>\n<p>&nbsp;<\/p>\n<p>Most importantly, the audience experienced Sephora in a completely new way. A perfect example of what we call organic creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEPHORA \u2013 BINGO PARA SE\u00d1ORAS: SEPHORA EDITION &nbsp; The holiday season is one of the most crucial moments for Sephora\u2014both in terms of communication and sales. Kicking it off with a bold, engaging, and highly shareable activation was essential. &nbsp; At Flash, we proposed starting&#8230;<\/p>\n","protected":false},"author":3,"featured_media":23705,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,276],"portfolio_tag":[],"class_list":["post-23407","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/23407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=23407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/23705"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=23407"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=23407"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=23407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}