{"id":23432,"date":"2025-09-26T12:19:27","date_gmt":"2025-09-26T10:19:27","guid":{"rendered":"https:\/\/www.flashcreativity.com\/?post_type=portfolio_page&#038;p=23432"},"modified":"2025-09-26T13:28:22","modified_gmt":"2025-09-26T11:28:22","slug":"sephora-mothers-day2025","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/sephora-mothers-day2025\/","title":{"rendered":"SEPHORA: Mother\u2019s Day 2025"},"content":{"rendered":"<p>Mother\u2019s Day is one of Sephora\u2019s most meaningful calendar moments \u2014 and in 2025, we turned that into a powerful real-world experience.<br \/>\nFollowing the success of our 2024 world\u2019s largest bouquet, this year the flowers returned \u2014 as the true stars of the show.<\/p>\n<p>&nbsp;<\/p>\n<p>We designed a 225 m\u00b2 immersive floral maze in one of Madrid\u2019s most iconic cultural spaces, right in front of the Reina Sof\u00eda Contemporary Art Museum. A poetic tribute to the many paths of motherhood \u2014 and a visually striking piece that blended perfectly with its surroundings.<\/p>\n<p>&nbsp;<\/p>\n<p>With over 12,000 live flowers, 70,000 sprigs of mimosa, and 7+ hours of assembly, the maze offered a shareable and emotional experience that welcomed thousands of mothers, daughters, fans and influencers.<\/p>\n<p>&nbsp;<br \/>\nIn just 3 days, the activation reached:<\/p>\n<p style=\"padding-left: 40px;\">\n\u00b7 7,000+ visitors<br \/>\n\u00b7 3M social impressions<br \/>\n\u00b7 Coverage in national TV and digital media<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mother\u2019s Day is one of Sephora\u2019s most meaningful calendar moments \u2014 and in 2025, we turned that into a powerful real-world experience. Following the success of our 2024 world\u2019s largest bouquet, this year the flowers returned \u2014 as the true stars of the show. &nbsp;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":23509,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,276],"portfolio_tag":[],"class_list":["post-23432","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/23432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=23432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/23509"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=23432"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=23432"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=23432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}