{"id":23474,"date":"2025-09-26T12:10:27","date_gmt":"2025-09-26T10:10:27","guid":{"rendered":"https:\/\/www.flashcreativity.com\/?post_type=portfolio_page&#038;p=23474"},"modified":"2025-10-01T13:32:36","modified_gmt":"2025-10-01T11:32:36","slug":"etam-crush-collection","status":"publish","type":"portfolio_page","link":"https:\/\/www.flashcreativity.com\/en\/projects\/etam-crush-collection\/","title":{"rendered":"Etam &#8211; Crush Collection"},"content":{"rendered":"<p>Etam introduces <strong>Crush<\/strong>, a new collection created for a generation that lives online, breaks norms, and leads with self-expression. The concept? Say it loud: <strong>Etam has a crush on you<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign came to life with a studio shoot in Madrid featuring four TikTok-native content creators. Each brought her own style and energy, showing how the collection adapts to real people \u2014 with personality, creativity, and confidence.<\/p>\n<p>&nbsp;<\/p>\n<p>To amplify reach, the launch included media collaborations with titles like Cosmopolitan, speaking directly to Gen Z with authenticity and relevance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Crush<\/strong> is more than a launch \u2014 it\u2019s a bold, playful, and honest declaration from Etam to its next generation of women.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etam introduces Crush, a new collection created for a generation that lives online, breaks norms, and leads with self-expression. The concept? Say it loud: Etam has a crush on you. &nbsp; The campaign came to life with a studio shoot in Madrid featuring four TikTok-native&#8230;<\/p>\n","protected":false},"author":6,"featured_media":23699,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[271,276],"portfolio_tag":[],"class_list":["post-23474","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-cat-one-en","portfolio_category-cat-one-es-en-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page\/23474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/comments?post=23474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media\/23699"}],"wp:attachment":[{"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/media?parent=23474"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=23474"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.flashcreativity.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=23474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}